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Now available at New World, PAK’nSAVE, and FOURSQUARE stores nationwide

Expert Science, Made Simple.


Premium formulations developed by experts and approved by registered naturopaths & nutritionists. 


Gone are the days of vitamin organisers and step-by-step guides.

Just click, flip, sip, and you’re on your way.


Here to provide everything you need and nothing you don’t. 

Say hello to science, made simple. 


Health by Habit

A range of 17 essential vitamins inspired by real life.

Meet Chloe

“Health by Habit has taken out the guesswork by formulating each product with the solution in mind and then adding in the relevant micronutrients. This allows people to easily make a decision based on their own personal needs, lifestyle and symptoms.”

Chloe Moir, Health by Habit’s Nutritionist

The Multis

A range of multivitamins formulated to deliver a complete blend of essential vitamins and minerals.

Here to keep up with you, no matter what.

The Benefits

Here to resolve nutrient shortfalls with premium blends of active ingredients, supporting you through whatever life may throw.

The Heroes

Meet the single ingredient powerhouses, nature’s very own heroes.